MAKING a presentation is a moral act as well as an intellectual activity. The use of corrupt manipulations and blatant rhetorical ploys in a report or presentation-outright lying, flagwaving, personal attacks, setting up phony alternatives, misdirection, jargon-mongering, evading key issues, feigning disinterested objectivity, willful misunderstanding of other points of view-suggests that the presenter lacks both credibility and evidence. To maintain standards of quality, relevance, and integrity for evidence, consumers of presentations should insist that presenters be held intellectually and ethically responsible for what they show and tell. Thus consuming a presentation is also an intellectual and a moral activity.
(Tufte, 2006, p. 141.)
The brief initially called for a 12 slide presentation of (no more than) 20 seconds talk for each slide to comprise a complete presentation in four minutes. The brief did not mention the requirement for a slide of references, but subsequent questions and answers resulted in a definitive ruling that such a slide had to be incorporated.