If I told you that contemporary ideas about innovation and disruption were driven mostly by ideology, ignorance, and marketing hype, would that seem controversial or extreme?
If my proposition were true, though, would it change the way you think about innovation?
It changed for me. I came to my conclusions over the Christmas-New year break, when my reading list contained an unusually dense stack of essays and articles about innovation. The common features were about undefined buzzwords, and formulaic models that avoided coming to grips with innovation, often missing even of a workable definition.
So let’s start there.